Our story

A reminder to keep showing up.

That A Girl! is a women’s clothing and lifestyle brand built around encouragement — the words we need to hear, the women who help us become, and the courage to trust the path we’re on.

What we’re built on

Encouragement · Growth · Showing Up

Made to encourage

Every graphic, patch, and detail is designed to feel like a small cheer from someone who believes in you.

Symbol of becoming

Patch graphics, stitched edges, and label moments designed to feel like keepsakes.

Made for the moment

Comfort-first staples for the everyday moments that still deserve recognition — class, practice, work, errands, and everything in between.

About the foundes

more than a brand. a reminder.

more than a brand. a reminder.

more than a brand. a reminder.

At the heart of That A Boy! and That A Girl! is one simple idea: encouragement.

Born from the sidelines, both brands were inspired by the words we hear in moments of celebration:

“That a boy!” / “That a girl!”

Two phrases with the same meaning; to say good job, keep going, you’ve got this.

What started as a celebration of those moments grew into something bigger: two branches of the same spirit, connected by sports, community, and the people who show up for one another.

While That A Boy! and That A Girl! each have their own identity, they share the same purpose; to celebrate people for who they are, what they accomplish, and the journey it takes to get there.

Because encouragement is bigger than the game.

It lives in the parents cheering from the stands, teammates lifting each other up, friends and families showing up, and communities celebrating every win and setback together.

“That a girl!” is more than something you say after a great play. It’s a reminder that we all deserve to be celebrated through every challenge, milestone, risk, and moment worth being proud of.

Inspired by the sidelines. Created for every moment beyond them.

The wins in sport. The wins in life. And everything in between. So say it loud and proud…

That a girl!

At the heart of That A Boy! and That A Girl! is one simple idea: encouragement.

Born from the sidelines, both brands were inspired by the words we hear in moments of celebration:

“That a boy!” / “That a girl!”

Two phrases with the same meaning; to say good job, keep going, you’ve got this.

What started as a celebration of those moments grew into something bigger: two branches of the same spirit, connected by sports, community, and the people who show up for one another.

While That A Boy! and That A Girl! each have their own identity, they share the same purpose; to celebrate people for who they are, what they accomplish, and the journey it takes to get there.

Because encouragement is bigger than the game.

It lives in the parents cheering from the stands, teammates lifting each other up, friends and families showing up, and communities celebrating every win and setback together.

“That a girl!” is more than something you say after a great play. It’s a reminder that we all deserve to be celebrated through every challenge, milestone, risk, and moment worth being proud of.

Inspired by the sidelines. Created for every moment beyond them.

The wins in sport. The wins in life. And everything in between. So say it loud and proud…

That a girl!

At the heart of That A Boy! and That A Girl! is one simple idea: encouragement.

Born from the sidelines, both brands were inspired by the words we hear in moments of celebration:

“That a boy!” / “That a girl!”

Two phrases with the same meaning; to say good job, keep going, you’ve got this.

What started as a celebration of those moments grew into something bigger: two branches of the same spirit, connected by sports, community, and the people who show up for one another.

While That A Boy! and That A Girl! each have their own identity, they share the same purpose; to celebrate people for who they are, what they accomplish, and the journey it takes to get there.

Because encouragement is bigger than the game.

It lives in the parents cheering from the stands, teammates lifting each other up, friends and families showing up, and communities celebrating every win and setback together.

“That a girl!” is more than something you say after a great play. It’s a reminder that we all deserve to be celebrated through every challenge, milestone, risk, and moment worth being proud of.

Inspired by the sidelines. Created for every moment beyond them.

The wins in sport. The wins in life. And everything in between. So say it loud and proud…

That a girl!

a moment · a saying · a purpose · where style is felt

a moment · a saying · a purpose · where style is felt

Contact

work with us!

Want a That A Girl! pieces for your team, event, or community? We’d love to help you celebrate the women who keep showing up.